Randall Reed’s Planet Lincoln of Dallas opens January 2020. The luxurious dealership is located at 7767 Lemmon Avenue, Dallas, Texas and is part of a 25-acre, $140-million mixed-use redevelopment taking place at the historic former Braniff International Airways facility at Dallas Love Field. The stunning 267,342-square foot Lincoln dealership will be adjacent to the new Reed Center and iconic Braniff building, a multi-faceted complex that is being developed to house high-class commercial office space, aviation facilities, entertainment and hospitality venues. Once complete, Planet Lincoln of Dallas will be the largest Lincoln-branded automotive structure in North America, including a six-story, 600+ parking space structure.
A six-year dream for local automobile dealer, Randall Reed, the Braniff Centre is a welcomed upgrade to the existing 26 acre, DalFort Aerospace location originally known as the Braniff Airlines Operations and Maintenance Base. Built in 1958, the former Braniff operations center on Lemmon Avenue has been vacant for years.
Braniff’s old Love Field home was threatened with demolition when Dallas automotive dealer Randall Reed acquired the property. He brought in the development partners and is putting an auto retail facility on part of the campus.
In addition to Mr. Reed’s plans to relocate his Park Cities Lincoln dealership to the site, will feature amenities such as controlled access to the private hangars and executive terminal, concierge services comprising catering from local celebrity chefs, auto detailing, local event/venue reservations, auto-to-aircraft valet, and secured personal access to all retail facilities located at the Braniff Centre. This $100 million master plan expansion and redevelopment is made possible with the commitment of the City of Dallas. As Dallas Love Field is reborn through ongoing development projects, the Braniff Centre restoration and expansion will help restore a portion of the airfield to the early ‘spirit of aviation and the modern jet-setter’ lifestyle as defined by Braniff International Airways in the late 1950’s. Keeping the original cutting edge building design the restoration will meet guidelines and preservation requirements of the Texas Historic Commission and keep this building an aviation landmark of Dallas.
Within the massive multi-level showroom, customers will experience a shopping experience like no other. Every vehicle is housed inside the enormous new location. No longer will a shopper need to brave extreme Texas temperatures, the selection will be showcased indoors. Planet Lincoln will launch with an enormous inventory including the much-anticipated Lincoln Aviator and Corsair, popular Lincoln Navigator, Nautilus, MKC, MKZ and Continental.
The Randall Reed family of dealerships have been delivering award-winning, superior customer service for over 30 years. With over 1 million satisfied customers, the Reeds are one of Texas’ most award-winning dealership groups in America. The customer experience is our team’s number one priority and both our dealership, onsite and offsite services are specifically designed to provide you an exclusive, Lincoln brand experience. Planet Lincoln of Dallas makes shopping for a vehicle or having one serviced an easy and enjoyable experience. Whether you choose to visit our new location or have us deliver or pick up from yours, we will provide you with the effortless, luxury ownership experience you have come to expect with your Lincoln.
When entering the Showroom you are greeted by the “Lincoln Waterwall”.
The Showroom features two display runways with adjacent private customer waiting salons.
Adjacent to the Display Runways is a warm Customer Waiting Lounge featuring a coffee bar and and other amenities including a customer business center affording waiting customers either private or social a waiting area.